Best Launch Times for Steam Games
Data-driven insights on the optimal day and month to release your Steam game. Based on analysis of 41172 games released in the past 3 years.
Recommended Launch Window
Best Day
Thursday
Best Month
May
Confidence
90%
Based on analysis of 41172 all games released in the past 3 years. Thursday releases have a 0% success rate. May has the highest average first-week peak of 71 players.
Periods to Avoid:
- June (0% success rate)
- January (major Steam sale)
- February (major Steam sale)
- June (major Steam sale)
- October (major Steam sale)
- November (major Steam sale)
- December (major Steam sale)
- Weekend releases (lower success rate)
Launch Success by Day of Week
| Day | Launches | Avg Peak CCU | Success Rate |
|---|---|---|---|
| Sunday | 1969 | 1 | 0.0% |
| Monday | 5471 | 15 | 0.1% |
| Tuesday | 7462 | 15 | 0.1% |
| Wednesday | 7116 | 35 | 0.1% |
| Thursday Recommended | 9652 | 38 | 0.2% |
| Friday | 7576 | 28 | 0.1% |
| Saturday | 1926 | 0 | 0.0% |
Launch Success by Month
| Month | Launches | Avg Peak CCU | Success Rate | Competition | Near Sale |
|---|---|---|---|---|---|
| January | 2333 | 15 | 0.2% | Low | Yes |
| February | 2551 | 51 | 0.3% | Medium | Yes |
| March | 3209 | 68 | 0.1% | Medium | |
| April | 3213 | 17 | 0.2% | Medium | |
| May Recommended | 3116 | 71 | 0.3% | Medium | |
| June | 3822 | 2 | 0.0% | Medium | Yes |
| July | 3930 | 5 | 0.1% | Medium | |
| August | 4148 | 17 | 0.0% | Medium | |
| September | 4414 | 14 | 0.2% | Medium | |
| October | 4748 | 2 | 0.0% | High | Yes |
| November | 3030 | 22 | 0.1% | Medium | Yes |
| December | 2658 | 47 | 0.1% | Medium | Yes |
Methodology: Success rate is defined as games achieving 1,000+ peak concurrent players in their first week.
Analysis includes games released in the past 3 years. Genre-specific data requires a minimum of 20 samples.