Recommended Launch Window
Best Day
Thursday
Best Month
April
Confidence
90%
Based on analysis of 40989 all games released in the past 3 years. Thursday releases have a 1% success rate. April has the highest average first-week peak of 131 players.
Periods to Avoid
- →December (0% success rate)
- →January (major Steam sale)
- →February (major Steam sale)
- →June (major Steam sale)
- →October (major Steam sale)
- →November (major Steam sale)
- →December (major Steam sale)
- →Weekend releases (lower success rate)
Launch Success by Day of Week
| Day | Launches | Avg Peak CCU | Success Rate |
|---|---|---|---|
| Sunday | 1973 | 7 | 0.1% |
| Monday | 5467 | 67 | 0.4% |
| Tuesday | 7387 | 102 | 0.4% |
| Wednesday | 7049 | 89 | 0.3% |
| Thursday Recommended | 9635 | 319 | 0.7% |
| Friday | 7556 | 88 | 0.3% |
| Saturday | 1922 | 50 | 0.1% |
Launch Success by Month
| Month | Launches | Avg Peak CCU | Success Rate | Competition | Near Sale |
|---|---|---|---|---|---|
| January | 2413 | 47 | 0.5% | Medium | Yes |
| February | 2634 | 308 | 0.6% | Medium | Yes |
| March | 3329 | 219 | 0.6% | Medium | |
| April Recommended | 3321 | 131 | 0.6% | Medium | |
| May | 3189 | 43 | 0.4% | Medium | |
| June | 3295 | 44 | 0.3% | Medium | Yes |
| July | 3624 | 296 | 0.3% | Medium | |
| August | 4131 | 66 | 0.3% | Medium | |
| September | 4393 | 81 | 0.4% | Medium | |
| October | 4731 | 109 | 0.4% | High | Yes |
| November | 3150 | 63 | 0.3% | Medium | Yes |
| December | 2779 | 288 | 0.2% | Medium | Yes |
Methodology: Success rate is defined as games achieving 1,000+ peak concurrent players in their first week.
Analysis includes games released in the past 3 years. Genre-specific data requires a minimum of 20 samples.